AI is becoming part of the everyday creative work, yet many people struggle to apply it because it is not easy - or because it is not specific to their needs.
Generic tools often rely on existing online references, which can make it difficult to generate accurate visuals for products, that are unique - or don’t follow standard conventions.
For our work, especially in product imagery, renders, and visual storytelling, we needed a more tailored approach - one that understands the specific context of our products, while remaining easy to use across the entire company.
Together with my team, I developed custom AI applications using Google’s AI Studio, designed specifically for our needs. This allowed us to create more precise product visuals and photography while significantly increasing speed, efficiency, and consistency across all our projects.
